Success stories

Challenge:

As an internationally recognized institute with only three admissions counselors, there was a risk of potential students slipping through the cracks. My role was to develop a more efficient system to nurture prospects—freeing up the counselors to focus on building meaningful connections with current students and applicants.

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Solution:

I created a 280-day email nurture sequence that delivered degree-specific content and information tailored to each student’s area of interest helping them stay engaged and informed about the university and its programs.

Challenge:

Sow Good’s primary revenue traditionally came from retail partnerships. This year, the company shifted focus toward direct-to-consumer sales to strengthen its relationship with customers and reduce reliance on third-party retailers.

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Solution:

To strengthen Sow Good’s direct-to-consumer presence, I developed a tiered discount strategy (10–30% off) to incentivize purchases and increase average order value. The campaign activated multiple channels — revitalizing their largely untapped email list, running Meta and TikTok ads, optimizing the website for conversions, and integrating influencer content.